E-Commerce - or not
14th May 2012
When is an E-commerce website a great selling tool? When there's enough information to enable a potential buyer to make a positive buying decision. Otherwise its just a frustrating catalogue.
At the weekend I trawled the net looking to source some plaster coving. With there being only one local manufacturer/supplier I thought it would be a good idea to check out prices and availablity throughout the UK. There turned out to be quite a few suppliers out there, but all over a hundred miles away.
The glory of the web - or should have been. The various sites either had no prices at all or were lacking in vital information.
One site appeared to offer great value but was let down by not specifying the length that you got for your money. Now who on earth is likely to purchase something like expensive plaster coving without knowing what length it is? So I sent them an email, asking for more details. Two working days have passed and so far, no reply.
In this electronic age there is little point in an online presence if you don't also adopt an online mentality. That means delivering a great user experience with all the info anyone could want, and where humans are inevitably involved ensure they are switched on to the demands of the digital age